Understanding your data

Integrate your CRM with other tools

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How to connect your integrations to your CRM platform?

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Techbit is the next-gen CRM platform designed for modern sales teams

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Why using the right CRM can make your team close more sales?

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What other features would you like to see in our product?

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Recent statistics reveal a stark reality: between 50-75% of site visits are bots. Consequently, the actual number of identified visitors amounts to only 20-25% of your Google Analytics report. Let's dig deeper into understanding your Pearl Diver data and how to use it.

Classifying your identified website visitors

  • Pearls: Pearls represent businesses you've previously emailed and who have visited your website. They consist of familiar contacts who are highly receptive to direct communication via call or email.
  • High ICP + High Visit: These visitors align closely with your ideal customer profile (ICP) and demonstrate high engagement through multiple site visits. We recommend that seasoned networkers directly engage with these opportunities, while those less experienced may leverage marketing automation. They represent prime candidates for driving successful paid marketing campaigns.
  • High ICP + Low Visit:These visitors fit your ICP but require additional touchpoints before direct contact. Employ passive drip email marketing to encourage repeat visits. They represent optimal targets for driving successful paid marketing campaigns.
  • Low Visit: Utilize these visitors to generate "negative lists" for paid marketing campaigns. Additionally, they can be effectively targeted through cost-efficient strategies like email newsletters for passive marketing.

Building Your Audiences

Start segmenting your audiences by the various visitor types so you can implement targeted marketing strategies.

Setting Up Pearls

Let us handle the setup for you! It's a quick 10-minute process, and best of all, it won't cost you a thing. Schedule a hassle-free appointment with us here.

Creating ICP Audiences
  1. Create an Audience: Navigate to the left-hand menu and select "Audiences." Look for the "Create Audience" option.
  1. Name Your Audience: Utilize the visitor types to label your audiences: High ICP + High Visit, High ICP + Low Visit, and Low ICP.
  1. Define Your Audience: Specify your audience criteria using filter inputs.
  • High ICP + High Visit: Set filters based on your Ideal Customer Profile (ICP) along with a “Visit Count” greater than 3.
  • High ICP + Low Visit: Configure filters according to your ICP along with a “Visit Count” less than 3.
  • Low ICP: Establish filters that are contrary to your ICP criteria.
  1. Save and Finish

Click the 'Create Audience' button to finalize the process.

 

Get Started

Login to your Pearl Diver account and start selling to the best and growing the rest!

Please reach out to support@pearldiver.io for more assistance.

Pearl Diver is powered by Blackpearl Group.

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