Using Pearl Diver for retargeting
Integrate your CRM with other tools
Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
How to connect your integrations to your CRM platform?
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.
Techbit is the next-gen CRM platform designed for modern sales teams
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti venenatis
- Mauris commodo quis imperdiet massa at in tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti consectetur
Why using the right CRM can make your team close more sales?
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque. Velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus. amet est placerat.
“Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque velit euismod in pellentesque massa placerat.”
What other features would you like to see in our product?
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
Paid ads on social media platforms like Facebook and Instagram can be a powerful tool for businesses to grow. They allow businesses to target specific audiences and can help increase brand visibility and establish company credibility.
Why should you use website visitors for your ads?
Retargeting website visitors through paid advertising is a powerful strategy for reaching potential customers who have already engaged with your brand.
- Higher Conversion Rates: Visitors who have already interacted with your website are more likely to convert than brand-new prospects, as they’re familiar with your offerings.
- Enhanced Brand Recall: Retargeting keeps your brand visible, reminding visitors of your product or service and encouraging them to return to complete an action or purchase.
- Cost-Efficiency: Advertising to previous visitors is often more cost-effective than acquiring new ones. Since they’re further down the sales funnel, retargeting typically yields a higher return on investment.
- Personalized Ad Experiences: Retargeting lets you serve ads based on specific actions the visitor took on your site, such as viewing a product page or abandoning a cart. This personalization can significantly improve engagement.
- Improved Audience Insights: Data from website visitors provides insights to refine targeting. Retargeting campaigns can help reveal which factors drive conversions, allowing for strategy adjustments to optimize results.
How to retarget your website visitors
1. Build
Create your lists using the filters in the audience builder. Define your groups and understand their unique needs as these will become the people you will target. You can use your ICP or Buyer Personas as a guide. With Pearl Diver, you have the ability to sort your website visitors with 27 different filters giving you the ability to create comprehensive segmentations.
2. Export
After you’ve created your audience, in the top right you will see a button to "Export Data”. Click it to save as a custom audience for your paid advertising. Make sure you clearly label your lists so you can easily use them later!
3. Customize
Now that you have your audiences built and lists exported, you can start to craft personalized content. Customizing your ad copy and landing pages is essential to improve user experience, increase relevance, and boost conversion rates. Use keywords that matter to your audience, highlighting their pain-points or goals. This customization will help you stand out and grab your prospects' attention leading to better engagement and improved ad performance.
4. Launch & analyze
Take your new ads and lists to your preferred platform and start advertising! Pay attention to trends and be willing to scrap what isn’t working and focus on what is!
Conclusion
By retargeting website visitors, you can effectively nurture leads, increase conversions, and maximize the impact of your ad spend. Let Pearl Diver fuel your marketing strategy and supply you with the tools for highly effective campaigns.
Login to get started!
.png)
