Audience building and segmentation

Many businesses struggle with converting anonymous website visitors into actionable prospects. Pearl Diver addresses this challenge by transforming your identified website visitors into well-defined, high-value custom audiences.

Audience builder
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Segmenting Identified Visitors

Behavioral segmentation and audience building

Identified prospects can be grouped based on their behaviors and interactions with your website. For example, categorize visitors who frequently view product pages or spend significant time on your pricing page as high-intent leads.

pipeline view profile
Demographic & firmographic segmentation

Use demographic information (age, location, income) and firmographic data (company size, industry, revenue) to create segments that align with your target market.

individual lead profile
Consumer B2C and business B2B level

Identify more prospects from your website traffic and turn anonymous visitors into valuable leads.

Get started
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Sales

Automated audiences

With segmented data, create custom audiences tailored to your marketing and sales strategies. For instance, create audiences for:

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High-intent buyers

Visitors showing clear buying signals.

individual lead profile
Ideal customer profile (ICP)

Visitors that match your ICP, ideal for retargeting.

individual lead profile
Content engagers

Visitors frequently interacting with specific content but haven't converted yet.

Get started
Journey mapping dashboard on desktop
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Boost your marketing and sales

Personalized marketing campaigns and sales team enablement

Tailor your marketing messages to resonate with each audience group. Personalized email campaigns, targeted ads, and customized content significantly improve engagement and conversion rates.

Provide your sales team with detailed insights and prioritized lists of high-value leads. Real-time alerts and enriched profiles help sales reps focus on the most promising prospects, leading to more productive and successful sales interactions.

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Testimonials

Don't take our word, take theirs

G2 Reviews
AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD
“The most amazing solution, and great team to work with”

Pearl diver is the future of all companies.

Amar D

MS
"Great information you can't get anywhere else for B2C segment"

I have tried other programs, this is one is the best.

Michael S

FS
“Pearl Diver boosts business insights”

These insights maintain our unbroken record of profitability.

Financial Services -

AG
"Pearl Diver makes it easy to focus on the hottest leads"

It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department

DS
"HUGE Value for money"

Massive visibility on who is coming to my website without needing do anything.

Darren S

VD
"Pearl Diver helps us target the hottest leads"

We love the features within the hotlist. Being able to segment...

Valeriia D

JA
"Everyone is knowledgeable
and friendly!"

The simplicity of use behind the power of the app is incredible.

Jeff A

MD
"Excellent Experience,
great service!"

Platform is very user-friendly and collects more data than expected.

Marketing Department


Highest rating in our category